My SX-Partner-in-Crime, the Fabulous Miss Katie of Lucid Routes, knows what the F is up when it comes to surviving the craziness every 2nd and 3rd week of March in Austin, TX. I can talk about fashion and pedialyte all day, but Lucid Routes knows the ins and outs of surviving the streets of SXSW every single year… which is why I tether her to my purse.
As the SXSW madness approaches us, a festival of this magnitude can be quite overwhelming. Whether
you are a first time attendee or a SXSW veteran, here are some of the items we packed in our
It goes without saying that SXSW is a marathon, and no matter how much you pace yourself,
keeping your energy up is a definite must. We suggest a regimen of Vitamin C, caffeine and lots of water.
Keeping something such as Advil on hand is also not a bad idea. Dressing smart is clutch. The weather in
Austin this time of year can change very quickly from sunny and 85 degrees to cold and rainy. Regardless
of how hot it is outside, the rooms inside the Convention Center can be chilly. So make sure to dress smart.
Have a sweater or jacket on hand (preferably water resistant), and make sure to wear comfortable shoes.
We suggest Toms, Converse, Havaiana Flip Flops or even a pair of comfortable, light weight boots, that
have been broken in, of course. SXSW is the worst time to break in a pair of new shoes.
Between your necessities, and all the random cool SWAG that will be thrown at you this week, it’s very
easy to accidentally set something down or lose something important in the process. The key is to keep
those hands as empty as possible so that you can consume as much of the complimentary food and
libations SXSW has to offer. The Solution: We suggest The Q Card Case
, created by Austin based
KNOW YOUR A,B,Cs of SXSW: ALWAYS BE CHARGING:
With more smart phones, iPads, and other crazy internet gadgets per capita, it’s not a surprise that the
networks get overloaded and there can be trouble connecting at times. However, this is also a huge strain
on your battery, and can leave you incommunicado. We suggest one
of these two
However, remember to plug in your external charger every night. They take a several hours to
charge. You should also consider bringing a 3 way outlet splitter. That way you can use any outlet
by sharing with people who are already using it. Another solution, is to purchase a cheap couple buck
extension cord from Amazon or any store with an electronics department, so you aren’t tethered next to the
Know where the parties are, and get on the list for the ones that require RSVPs. A great article to check out
guru Greg Ackerman
. For all the Eventbrite Parties, we suggest you go paperless and download the
unofficial parties and events during SXSW, saving you the stress and hassle of filling all those of RSVP
forms. Planning an event during SXSW? Check out ATX EventSpace
. Helmed by native Austinites, the
site is designed specifically for anyone coming into the city looking to book a last-minute party for the
festival. ATX EventSpace
features a collection of some of the best bars, restaurants and event spaces
available near downtown, with more being added on a daily basis.
Not sure what to check out? We suggest you check out our friends over at Hippohonk
. These kids have
listened to hundreds artists and rated them in a concise, easy to understand list. Additionally, Unofficial
offers a great, comprehensive list of FREE Music Events & Parties! Are you a musician still
looking for SX gigs? GigTown
is sponsoring a huge party at Shiner’s Saloon and they are opening up the
headlining spot to new GigTown artists. That means the slot is only eligible for artists that signed up
between February 1st – March 1st. Not only is this a great gig with a crapload of people getting weird, but
Contrary to popular belief, SXSW is actually a conference and can be a great way to network. If you
don’t already have business cards, we suggest going through the official printing sponsor for our Open
(like apparel, pens, koozies, cups, and a ton of other SWAG items). Out of Austin? Not to worry, they ship
WHERE IS THAT SECRET PARTY POPPING UP?
We frequently receive questions about who are the best Twitter accounts to follow for SXSW — Twitter is
the fastest way to keep in the know regarding the fest. RSVPster previously listed a must-follow Twitter
, but thought the list could use an update. Consider this list one massive Follow Friday and
be sure to follow @RSVPster
for the latest party information, rumors, RSVPs and more. If you think this
list is missing a must-follow account? Tweet RSVPster to let them know.
Unofficial SX-news/updates/party RSVPs/rumors:
Party Sponsors/Blogs/Music/Entertainment websites:
Venues (there are many more bars to list, but here’s a few of our favorites):
Additionally, there are a few twitter handles that we at Lucid Routes suggest you follow:
If you keep these things in mind, you will be sure to prevent being a #SXSWFAIL